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Copywriting

A 5-post collection

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The Top 5 Best Copywriting Practices

Have you ever looked at a piece of web copy and thought to yourself ‘I can do that’? Or conversely, perhaps you are envious of some »

Patrick Lynch on Copywriting 01 January 2014

How to Write Web Copy That Earns Profit

The purpose of web copy is to communicate your company’s sales message; in other words, your goal is to sell your products and services. It »

Patrick Lynch on Copywriting 24 October 2013

Is Guest Blogging Worth Your Time?

While the Internet allows you to voice an opinion, it also lets everyone else with access to do the same! The result is an endless stream »

Patrick Lynch on Copywriting 21 October 2013

Plagiarism – How to Fight Back

It is difficult to create compelling content that drives sales which is why plagiarism is so rife. Why waste time, effort and cash hiring a high »

Patrick Lynch on Copywriting, SEO, Content Marketing, Plagiarism, Website Content 30 September 2013

Why Content Marketing Is Still a Conversion Rate King

New clients come to me and claim that content marketing is dead. The whole process of creating content for SEO purposes and rising to the top »

Patrick Lynch on Copywriting, Content Marketing, SEO, Google Panda, Article Marketing 24 September 2013
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