I have started this blog because I am fed up seeing perfectly good businesses flounder for want of high quality copy. While hiring low-priced writers from content mills seems to be a cost-effective method of doing business, it is extremely detrimental in the long run. After all, if customers see generic content laden with spelling and grammatical mistakes, they will not have much faith in your company!
During the initial part of my career, I actually spent time as a member of the aforementioned mills and was shocked by the number of organisations opting for the ‘cheap and cheerful’ approach. You need to invest for success because your website is a representation of your brand online. Online consumers may have more disposable income than ever before but they are also more discerning.
Have a Question About Online Content?
Please feel free to get in touch with me regarding the improvement of your website content. If your site is essentially moribund, something is broken! I will cover many aspects of content marketing but if you have any further queries, suggestions for new blog posts or wish to discuss a project, don’t hesitate to contact me.
Instead of being yet another company that falls on the scrapheap, become an Internet success story and don’t let your hard work go to waste. Rather than futilely attempting to blow my own trumpet, I’ll allow some former and current clients do the honours: